ABOUT US

KHARAA SONA……………Transforming the Assaying & Hallmarking Business, creating an Industry.
Dear Kharaa Sona Friend,
Welcome, they say “Necessity is the mother of all invention”, In January 2020 the Govt. of India passed a Law which categorically states that “No Gold jewelry weighing more than 2 grams in weight can be Stored, Transported or sold without a proper BIS registered Hallmark”. It is estimated that there are more than 3,50,000 jewelry stores in India and there are just about 877 odd operational, Assaying & Hallmarking centers to service them. This creates a ginormous deficit in supply to the existing demand. Read More

Who are we

We are Magnanimity Alliances LLP, with over 18 years of rich experience in Sales and Marketing. And have worked with over 700 companies including almost all the MNC’s over the years.

Maintaining Gold Standards in Assaying and Hallmarking

Kharaa Sona is brain child of Magnanimity Alliances LLP and is a one of its kind concept with the primary purpose of ensuring that citizens of India are assured of the purity of the precious metal (Gold/Silver) that they are planning to purchase by enabling them to get the correct value for the money they are investing.

Vision and Mission

Our vision is to be the final word of assurance on the purity of precious metal and be a one-stop brand that help enhance peoples’ lives and bolster clients’ businesses.

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We Support you in

Proprietary Process: We begin by creating a unique professionally managed process designed as per the BIS specifications.

Shaping strategies: We have developed a proprietary plug-&-play profitable business model in the post Covid era.

Amazing approaches: We specialize in high-integrity operations & a people-first approach. Our Hallmarking reports are gilt-edged.

Speed-To-Market: With a unique One-Window Clearance for all relevant approvals already in place. We have a professional team of experienced people with deep understanding of the Gold industry .

Great guarantees: Our follow-up processes are capable and competitive, thus guaranteeing repeat customers. With our high standards of service, industry know-how, and capacity to handle the nitty-gritties.

Gold facts

Indians are one of the highest consumers of gold on the planet.

  • In 2019 the gold consumption for India was 850 Tonnes*.
  • In the last 10 years an average of 838 Tonnes of gold is being consumed by India Every Year
  • In January 2020 the Govt. has passed a law making It MANDATORY to only sell gold ornaments which have been 5 Crore pieces of jewellery were hallmarked in 2019 and it is predicted that this number would jump BEYOND 10 Crore pieces in 2021.
  • *Published by the World Gold Council.